Heritage - Ad Hoc

Vittorio Pignatti Morano

Founder and President

Trilantic Capital Partner

Dear Giorgio, these 25 years have flown. I go through them mentally and remember the professional battles at the time of privatisation then the first buy outs and IPOs. Ad Hoc was a trusted confessor when we felt we were being targeted and a megaphone when we wanted to share our success with the outside world. You earned your trust in the field. Thank you and best wishes for the next 25 years.

Carlo Pedersoli

Equity Partner

Pedersoli Studio Legale

Congratulations to our friends at Ad Hoc Communication for these 25 years of valuable work and collaboration with us. And best wishes for another 25 years of success!

Carlo Salvatori

Lazard

Mario, Giorgio, 25 years, the silver wedding in Ad Hoc. It’s quite an achievement. Even though affected by the pandemic, it cannot go unnoticed. I remember your early days together and, if I may say so, also with me on the other side of the table. It was during my days in Cariplo. I wanted to learn how to produce good communications as well as manage a large credit institution well. You almost led me by the hand into the world of the media. You gave me experience. You yourselves have had new experiences in Ad Hoc. You and I with results that I think are highly satisfactory. Best wishes my friends, and all the best for your future.

Fabio Schiavolin

Amministratore Delegato

Snaitech

I made the acquaintance of Ad Hoc in 2015, at the time of the merger between Cogetech and Snai, and it was then that our journey together began. Ad Hoc helped us build the identity and promote the reputation of the Snaitech group, supported us in the process of relaunching and enhancing the value of the racetracks, and designed new corporate reporting and storytelling tools for us. Reliable, competent and professional, Ad Hoc's consultants are now an integral and stable part of our structure, and together we form one united winning team. Three adjectives to define Ad Hoc: reliable, competent, professional

Fabrizio Rindi

Chairman

Kairos Partners SGR

Dear Marina, how could I not remember the beautiful years of cooperation we enjoyed in which I could appreciate your professionalism, closeness and attention. Both with regard to our Italian activities and to all your assistance for the communications of the Julius Baer Group in Italy, you have been a reliable reference point whether in connection with events, press releases or press conferences. The fact that you are celebrating 25 years of activity today is confirmation of your quality and your commitment to your profession. With friendship and esteem

Gianluca Lelli

Amministratore Delegato

Consorzi Agrari d’Italia

Hi Mario, Hi Ivan, Hi Edoardo, Hi to all of you at Ad Hoc. In these days and months Ad Hoc is helping us to take the brand of the newly founded Consorzi Agrari d’Italia around the country. Professionalism, helpfulness, competence and also a touch of healthy imagination are the characteristics that I have been able to explore and discover on a daily basis in their work over the last few months. Now my wish is not for the next 25 years but that in the next 25 months we can turn this brand into the brand of the biggest Italian agribusiness company. Best wishes Ad Hoc.

Giustina Destro

Vice President

Fondazione per la Ricerca Biomedica Avanzata

I met Mario Pellegatta and Giorgio Zambeletti in 2000. Gabriele Albertini, the Mayor of Milan, had told me about this company called Ad Hoc the previous year. I had just been elected Mayor of Padua and I wanted the work of my Administration to start from an in-depth analysis of the city and its needs. I talked to them, and they proposed that I promote a General Assembly, a completely new formula for Padua and for Italy. After a year of intense preparation - involving all areas of the city's life (from town planning to culture, from commerce to social issues...) - on 27, 28 and 29 September 2001 Padua became a national player. The results we have achieved together have been of fundamental importance for all the years of my term as Mayor and have been taken as a model by many other Italian cities, with particular regard to the delicate balance to be maintained between the public and private sectors. Ad Hoc's work has been invaluable and very productive at every stage of the job, from the design to the actual implementation and the communication of the results. That experience allowed us quickly to develop a relationship of great harmony, which proved to be essential for the effective and rapid development of such a complex project. Our relationship has remained constant over time, and that same harmony now underpins our collaboration with the Foundation for Advanced Biomedical Research - VIMM (Veneto Institute of Molecular Medicine), an organisation that Ad Hoc has been able to promote and make known. I wish Mario, Giorgio and all the staff at Ad Hoc continued success in identifying and anticipating the ever faster and more unexpected changes in the world around us: this will be the key to success for the next 25 years. Three characteristics to define Ad Hoc: the ability to listen; the ability to give a sense of security; discretion and professionalism.

Lorenzo Pellicioli

De Agostini

My introduction to Ad Hoc coincided with a particularly intense moment in my career: the privatisation of Seat, later renamed, with the help of Ad Hoc, Seat-Pagine Gialle. It was my first experience of direct contact with the stock market and the simultaneous explosion of enthusiasm for the Internet and digital technology that would lead to the 2000/2001 bubble. Despite a background in publishing that had given me a good understanding of the world of the media, the relationship with Ad Hoc, as well as providing timely help with the company's communications, taught me many things that have served me well in the subsequent years. For this I would like to thank Mario Pellegatta and Giorgio Zambeletti. Understatement, pragmatism and effectiveness seem to me to be the definitions that best suit the work of Ad Hoc, to whom I wish another 25 years of success in a world of communication that has undergone, is undergoing and will continue to undergo many changes.

Marco Sala

CEO

IGT

We have been working with Ad Hoc for a long time, since the beginning of the 2000s, when Lottomatica was growing in Italy and, later, when it was starting out on important international adventures. Ad Hoc has been a loyal travelling companion who has certainly contributed to the growth and success of our company. The role of Ad Hoc has also been fundamental in the creation of our communication style where the hallmark of Mario, Matteo and many others can still be seen. That is why it gives me particular pleasure to send you warmest best wishes for the important milestone you have reached.

Ugo Loeser

CEO and Managing Director

Arca Fondi SGR

A long journey of success, 25 years for you of which the last 10 have been with us at Arca Fondi. During these years Ad Hoc Communication has been the ideal partner for Arca Fondi, the consultant able to support a strong and structured growth guaranteeing continuity and professionalism. It is thanks in part to Ad Hoc that Arca Fondi is now a strong brand and is recognised by both the public and industry professionals. With a perceived quality in line with the best international competitors. From all of us, happy birthday Ad Hoc! Three characteristics to define Ad Hoc: Effective: our collaboration with Ad Hoc over the last 10 years has produced excellent results. Essential: for me Ad Hoc is essential. In each of Arca Fondi’s communications it is essential to consult with Ad Hoc, who always finds the best way to present us. Smart: they are definitely a group of people who work very quickly and support us on a day to day basis.

Antonio Belloni

Hi Mario and Hi to the whole Ad Hoc family! First of all, congratulations on your 25 years. I’m happy to remember our many years together. Everything always worked out for the best, certainly thanks to your professionalism, but also in large part thanks to the trust you inspired and which enabled us to share all our information with you at all times, all of it! Thanks to this, everyone was able to give of their best, say what they had to say and answer the questions in the most appropriate way! I remember with great fondness the many extraordinarily intense times that we went through together. Yours has been a wide-ranging project of great quality. Well done! Hi Mario and my good friends at Ad Hoc, my wish is very simple and is made for the people and for your business. My wish is for the people to continue the adventure they have embarked on together with the same spirit and values as always, which must be unchanging. My wish for your business instead is that it will be the first to embrace the many changes that we will see in the coming years: it will not be easy to be at the forefront and at the same time defend the unchanging values of the past; you are only 25 years old but it seems as though a century has passed! And in a way it has. You will succeed and very well at that. Heartfelt best wishes! The adjectives I would use to describe Ad Hoc professional are: competent, dedicated, enthusiastic

Andrea Bonomi

President

Investindustrial

“Great minds think alike”, say the English. When we founded Investindustrial, a few years before Ad Hoc came into being, my goal was to create an industrial holding company with people I could trust completely and who shared my approach. In Giorgio, Mario and throughout Ad Hoc I found those people and I sought their advice, always trying to find the best possible way of working together for each project. In the 25 years of their history, Giorgio and Mario have distinguished themselves as excellent 'tailor made' communicators, perfectly embodying the characteristics of ingenuity and resourcefulness that I find in Italian entrepreneurs. Over the years, Giorgio in particular has been able to 'tailor' communications to our style, without pushing us to be something we are not and respecting the modus operandi that sets us apart. The friendship that now binds us proves that being willing to dare, and respecting the nature of the customer, is always rewarding. As my grandmother taught me, if you want to achieve results that can be remembered over time, you mustn’t be afraid of challenges. I wish you all the best and I am sure we will go a long way together.

Ilaria Borletti Buitoni

FAI – Fondo Ambiente Italiano

My relationship with Ad Hoc coincided with my entry into politics and that experience would have been impossible without the professionalism of Ad Hoc. So, I want to send my good wishes to Mario Pellegatta the strategist, Giorgio Zambeletti the tactician and a long-time friend, Pietro Cavalletti who epitomises the certainty that Ad Hoc is always there when needed, Ivan Barbieri and all the staff. Hooray for 25 years and best wishes for many more years of success!

Cristophe Boustouller

Managing Director

Ceva Logistics Italia

And so Ad Hoc turns 25, indeed - as we say in France - “Un quart de siècle”! We at CEVA Logistics have been supported by Ad Hoc professionals for almost two years; their presence and their support allow us to always feel calm and solid: we know that, whatever happens, their advice will be crucial. After all, how could it not be so? With them we have overcome a crisis, coming out even stronger than before. When I think of Ad Hoc, a few distinctive traits come to mind: the speed and promptness in addressing requests, their willingness to help with any need and at any time, their all-round competence and the ability to put themselves in our company's shoes. Finally, seriousness, but also the ability to joke because professionalism can always be combined with the lightness that is created when there is harmony. And with the professionals of Ad Hoc it is impossible not to find harmony! So, in short, happy birthday Ad Hoc!

Cesare Castelbarco Albani

As Chairman of a listed bank, I have had the opportunity to use the services of Ad Hoc and have always felt that I was given professional and whole-hearted support in the strategic choices of communication as well as in the monitoring and daily management of the various relationships with the media and institutions. This has enabled me to deal successfully with the many complex issues that have arisen during my term of office. In addition, Ad Hoc has proved to be an important and well-qualified resource for the bank's internal communications function, working closely with the Manager. Best wishes to Ad Hoc for at least another 25 years full of success and professional satisfaction. Three qualities to describe Ad Hoc: Professionalism - Reliability - Helpfulness.

Luigi Clementi

President

I Grandi Viaggi

Dear Mario, these 25 years have gone by too fast: we are celebrating our 90th anniversary this year (almost a century). Unfortunately, as you know, today the Board approved the most depressing financial statements of our lives and we are struggling to plan for the future, but as they say in these cases, we will manage. Knowing that we have professionals and friends like you reassures us: we know that if we need you will be there and that’s what matters. We were together from the very beginning and we have had a life experience that I would definitely do again if I could. You have created from nothing something that will remain for your children and that is what matters.

Nicola Davidson

Vice President, Corporate Communications and Corporate Responsibility

ArcelorMittal

Happy anniversary to Ad Hoc. 25 years, that's an amazing milestone. Congratulations to all of you, in particular Marina, Giorgio and Mario with whom I worked very closely in recent years. You’re a fantastic team, responsive, flexible, smart, well-connected, strategic… I couldn't ask for anything more in a consultancy helping us with communications. Happy anniversary and here’s to many more years of success.

Gabriele Del Torchio

Presidente e Amministratore Delegato

Guala Closures

I am Gabriele Del Torchio, Chairman and CEO of Design Holding, and I have known Mr Pellegatta and Mr Zambeletti since 2000 when we started working together. It’s been a long journey through various professional positions that I have had the good fortune to pass through and hold and I must say that in all these years I have appreciated their closeness, their professionalism and their loyalty. I think we still have many more years to work together and that pleases me very much. Happy birthday Ad Hoc, and best wishes for your 25th.

Antonio Mastrapasqua

Proger

As a Roman, I hate admitting the supremacy of the Milanese, least of all when it’s true! I’m making one of my few exceptions here by recognising the professionalism developed by Mr Pellegatta and Mr Zambeletti as Milanese 'excellence'. After 25 years in business, their Ad Hoc Communications has succeeded in becoming appreciated and sought after even in the latitudes of the capital. It’s a sign of their flexibility and modernity in meeting the needs of different customers - private companies or public bodies - to guide them into the future of Italy. Birthdays serve as a check on the quality of people and their creations. If over time you continue to perceive value in something, it means that it is something of value. Congratulations to Mr Pellegatta and Mr Zambeletti and their staff! Three adjectives to define Ad Hoc: authoritative, flexible, unpredictable.

Gabriele Albertini

"THE FOX AND THE CAT", with "PINOCCHIO", a fruitful partnership for 25 years and beyond... In February 1997, as a candidate for mayor of Milan, there began a partnership that, like our friendship, has lasted well beyond the life of the company, which is now 25 years old! Already in that first tormented electoral campaign, faced with the alternative of 'sinking or swimming' in the 'mare magnum' of politics, the 'Fox and the Cat', as someone had nicknamed them, perhaps myself, came to the rescue. The roles have always been interchangeable between the two: Giorgio (the cat)? Mario (the fox)? Or vice versa, depending on the circumstances, I never really understood who they were, in the metaphor. But I certainly was always "Pinocchio" and not because of the long nose caused by lies – which I have never been able to tell convincingly, and so stopped doing, not out of virtue but out of necessity – but "Pinocchio", because of the naivety of the "wooden puppet", which must be transformed ... continuing the metaphor, into a child that is much less ‘clumsy’ ... in all respects. Leaving the metaphor aside, I had to turn into a Mayor of a big city like Milan, never having thought of doing it, nor possessing the aptitude or the experience of a political leader, something, however, that I had to become or at least appear to be... The 'Fox and the Cat' not only took care of the image, but with their advice, their closeness, they also offered me help on how to act, and not just on how to appear... No complacency, on the contrary, even some rough criticism: "We try to do what we can... but with a candidate like that...", he spread his arms wide, in a gesture of disconsolate resignation, in response to a high-ranking political figure asking about the election campaign. Then the... "real consternation", when I appeared in the Valentino fashion show in my (cashmere) underwear, arousing the almost inexplicably benevolent comments of the national television networks, all the main national newspapers and weeklies and what’s more, even an entire page, with photos, in Newsweek, with the comforting title: “Albertini’s allure”… Were the "Fox and the Cat" wrong? Not at all! Quite simply, all three (the Fox, the Cat and Pinocchio) had understood that, to communicate well, I did not have to "look like" Vittorio Sgarbi, but to "be" Gabriele Albertini... the "puppet" had become a "child", with much to learn and the curiosity to do so. The consent through the ballot box, almost half a million votes, to my re-election as Mayor of Milan, in 2001, and the 144,000 preferential votes on my first election to the European Parliament, in 2004 – placed second in Italy after Zeus/Berlusconi and ahead of Tajani (in third place, with 120,000 votes) – did not change our relationships: I continued to listen, humbly, like a penitent monk with shaven head sprinkled with ashes, to their reproaches and advice, which I didn’t always follow, much to their consternation, and the two of them continued to ..."put up with" and "support"..."someone like me"... I could go on at length, writing about other memories, to tell the story of our association, but I don’t have the space, so I will give the reader a thought in conclusion, one from among the many that I could offer. Even today, if someone asks me to recommend a 'global' communication consultant, whether for a political or economic-financial activity, I suggest: “Ad Hoc... ‘The Fox and the Cat’!” Why? Because in them I found that form of collaboration that I have always looked for in people who work with me: they are loyal, of course, but not complacent and even less adulatory, obviously, better than me in their field, capable of sincere criticism and useful advice, but also, sufficiently independent as to be able to disagree and then reconcile, but always and only on the "point" in question, and not on the "person" ... after all, that is what we want from true friends, as well as from true colleagues! Happy birthday Giorgio and Mario! Congratulations for the first 25 years! In the next five years, you must do even better! And why shouldn’t you succeed? After all, you are: “The Fox and the Cat”!

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